The increasingly sophisticated, creative and differentiated ways in which companies communicate with their customers is often necessary to get your message across in today’s media rush. This also leads to an increased interest from competitors, legislators and the courts who are keen to monitor corporate marketing strategies and to define the limits of permissible marketing practices. The freedom and security for companies to carry out their own marketing often makes it necessary to retain the assistance of lawyers with marketing law expertise. This applies to the advertisers as well as the PR and advertising agencies and others involved in marketing.
Specialists in Marketing
Vinge’s marketing law specialists focus on providing commercially targeted support with respect to marketing issues by combining thorough legal knowledge with a deep understanding of the commercial impact of the marketing law rules. Vinge can provide advice in connection with the response to the company’s own marketing or if the company is adversely affected by the marketing of competitors. It is also prudent to obtain advice before the launch of a marketing campaign in order to avoid costly and time-consuming disputes.
Our qualifications cover all marketing law legislation and practice which must be considered when formulating marketing measures, including the Marketing Practices Act, the Act on Names and Pictures in Advertising, the Lotteries Act, the Alcohol Act, the Tobacco Act and other laws, as well as rules and recommendations relating to marketing issued by the Consumer Agency, the National Food Administration, the Medical Products Agency, and other public authorities.